Our Syracuse-based firm offers Public Relations Services focused on proactive news media strategy and opportunities, including Media Outreach, Media Monitoring and Analysis.

Working with senior management, we help identify and articulate organizational goals, develop strategies and the practical tasks to help the organization utilize storytelling to achieve these goals, and analyze results.

Our 5 Step Process for Strategically & Successfully Sharing Good News through the Media:

1. Understand Business SWOT and Goals
2. Identify Unique Brand Story
3. Develop Strategic Communications Plan – identifies the most effective opportunities to leverage your brand story with local news media to achieve business goals
4. Ensure Employee Communications are aligned with proactive media strategy
5. Analyze Results and Adjust Strategy (as needed)