It was previously thought that data and analytics would separate the winners and losers in the new world. However that was before COVID-19 virtually shut down the entire planet. Now, much of the differentiation in who will succeed and who might not is relegated to the choice of profession. Airlines, cruise lines, hotels, shopping malls, office buildings, sports venues, amusement/theme parks were safe and reliable investments and places to work for tens of millions of Americans. That all came to a screeching halt in March, and perhaps as a result of nothing more than “my grandfather started a business 50 years ago”, many of us are blessed to be in an industry that is both essential and with an ability to thrive....